About Blockera adblocker for Firefox
Blockera for Firefox supports the Acceptable Ads initiative. It’s not on by default, but you can enable it at any time if you are ok with some non-intrusive ads that help support the sites you visit.
Blockera is an experimental ad-blocker we use to help publishers understand their adblock audience.
Blockera is based on the Open Source code of the worlds most popular Firefox adblock extensions, Adblock Plus and enabled with research features used together with some publishers to understand how their audience behaves and reacts to different content access options and ad experiences. These are only done in cooperation with selected publisher on their sites and does only collects anonymized data.